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To design an interactive wireframe with the improved hierarchy of information to suit the customer’s needs in the best possible way.


KK TRAVELS is a travel agency which focuses mainly on airport cab services providing fast and economical trips. They also offer booking services for hotels, flights, buses & holiday packages.

Why Is Redesigning Necessary?

  • There is no consistency in terms of visual language.

  • The hierarchy isn’t established and hence one has to scroll through the entire page for a primary action.

  • A well-designed application automatically improves the goodwill or the trustworthiness of the company,  which current application fails to do.

  • Some buttons on the application link to nothing. These errors make users go away.

Stakeholder Interview Questionaire

  • Can you walk us through your journey quickly?

  • What do you stand for? What sets you apart from the competitors?

  • Who is the user?

  • How is the business structure? Walk us through the booking a user?

  • For booking, do you majorly get offline bookings? Then why do you want to shift to an online platform?

  • What are your expectations from the new site? Major objectives?

  • Any existing guideline you would want us to follow?

  • Is the existing colour palette flexible to change?

  • What is the screen resolution we would be working on?

  • Where do you see the company in the future?

  • Any other dependencies to be considered during strategy planning?

User Interview Questionaire

  • What’s your name and age?

  • What do you do for a living?

  • How much time do you spend on the internet and why?

  • Do you often travel and for what purpose? How?

  • How do you book your trips? If online then what sites?

  • What makes you use these sites over others?

  • What's the first thing you look for in a booking application?

  • What feedback do you have for these sites to upgrade performance and satisfaction?

  • If there is a new site will you try it?

User Persona

   Target Users​​

  • Budget Travellers

  • Workaholic Travellers

  • Family Man Traveller

   Pain Points

  • Discomforted by taxes and tariffs added during checkout.

  • Will compromise on a little comfort to cut the cost.

  • Inclined towards quicker processes.

  • Efficiency is the key to all their tasks.

  • Luxuries can be afforded to ensure maximum comfort.

  • Will do anything that brings the family together.


  • To have fun weekends to spice their life.

  • To not go broke before the next paycheck.

  • To do anything in their power to do well in their jobs.

  • To start saving by the end of the month.

  • To strive for a healthy work-life balance.

  • To make sure the family has the most comforting experience.

Best Practices Of Travels Application

Localisation And Personalisation​​

Language and Currency have to be understood. Another way to use geolocation is to propose customers the best travel options based on where they are at the moment.

Intuitive Search And Simple Navigation

​The search and discovery process across your site should be intuitive, frictionless, and agile. Here, the most important things to consider are the handy calendar, elaborate filters and hints.

Easy Check-out

​Make sure that the information is ordered logically, all the instructions are clear and the progress is obvious. Try to avoid anything that distracts or causes tension.

Mobile Friendliness

Users prefer to use mobile more and more within the whole travel experience: from browsing and booking to searching for necessary information whilst on holiday. We propose to consider two options: the mobile version of a site and the mobile application.

Task Analysis








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Information Architecture

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Wireframing & Prototyping


High Fidelity Screens

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