KK TRAVELS | USER EXPERIENCE

Goal
To design an interactive wireframe with the improved hierarchy of information to suit the customer’s needs in the best possible way.
About KK TRAVELS
KK TRAVELS is a travel agency which focuses mainly on airport cab services providing fast and economical trips. They also offer booking services for hotels, flights, buses & holiday packages.
Why Is Redesigning Necessary?
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There is no consistency in terms of visual language.
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The hierarchy isn’t established and hence one has to scroll through the entire page for a primary action.
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A well-designed application automatically improves the goodwill or the trustworthiness of the company, which current application fails to do.
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Some buttons on the application link to nothing. These errors make users go away.
Stakeholder Interview Questionaire
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Can you walk us through your journey quickly?
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What do you stand for? What sets you apart from the competitors?
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Who is the user?
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How is the business structure? Walk us through the booking a user?
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For booking, do you majorly get offline bookings? Then why do you want to shift to an online platform?
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What are your expectations from the new site? Major objectives?
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Any existing guideline you would want us to follow?
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Is the existing colour palette flexible to change?
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What is the screen resolution we would be working on?
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Where do you see the company in the future?
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Any other dependencies to be considered during strategy planning?
User Interview Questionaire
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What’s your name and age?
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What do you do for a living?
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How much time do you spend on the internet and why?
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Do you often travel and for what purpose? How?
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How do you book your trips? If online then what sites?
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What makes you use these sites over others?
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What's the first thing you look for in a booking application?
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What feedback do you have for these sites to upgrade performance and satisfaction?
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If there is a new site will you try it?
User Persona
Target Users​​
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Budget Travellers
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Workaholic Travellers
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Family Man Traveller
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Pain Points
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Discomforted by taxes and tariffs added during checkout.
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Will compromise on a little comfort to cut the cost.
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Inclined towards quicker processes.
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Efficiency is the key to all their tasks.
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Luxuries can be afforded to ensure maximum comfort.
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Will do anything that brings the family together.
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Goals
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To have fun weekends to spice their life.
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To not go broke before the next paycheck.
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To do anything in their power to do well in their jobs.
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To start saving by the end of the month.
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To strive for a healthy work-life balance.
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To make sure the family has the most comforting experience.
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Best Practices Of Travels Application
Localisation And Personalisation​​
Language and Currency have to be understood. Another way to use geolocation is to propose customers the best travel options based on where they are at the moment.
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Intuitive Search And Simple Navigation
​The search and discovery process across your site should be intuitive, frictionless, and agile. Here, the most important things to consider are the handy calendar, elaborate filters and hints.
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Easy Check-out
​Make sure that the information is ordered logically, all the instructions are clear and the progress is obvious. Try to avoid anything that distracts or causes tension.
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Mobile Friendliness
Users prefer to use mobile more and more within the whole travel experience: from browsing and booking to searching for necessary information whilst on holiday. We propose to consider two options: the mobile version of a site and the mobile application.
Task Analysis
BOOK A CAB

BOOK A HOTEL

BOOK A FLIGHT

BOOK A HOLIDAY PACKAGE


BOOK A BUS
Information Architecture
Wireframing & Prototyping

High Fidelity Screens
