KK TRAVELS | USER EXPERIENCE

Goal

To design an interactive wireframe with the improved hierarchy of information to suit the customer’s needs in the best possible way.

About KK TRAVELS

KK TRAVELS is a travel agency which focuses mainly on airport cab services providing fast and economical trips. They also offer booking services for hotels, flights, buses & holiday packages.

Why Is Redesigning Necessary?

  • There is no consistency in terms of visual language.

  • The hierarchy isn’t established and hence one has to scroll through the entire page for a primary action.

  • A well-designed application automatically improves the goodwill or the trustworthiness of the company,  which current application fails to do.

  • Some buttons on the application link to nothing. These errors make users go away.

Stakeholder Interview Questionaire

  • Can you walk us through your journey quickly?

  • What do you stand for? What sets you apart from the competitors?

  • Who is the user?

  • How is the business structure? Walk us through the booking a user?

  • For booking, do you majorly get offline bookings? Then why do you want to shift to an online platform?

  • What are your expectations from the new site? Major objectives?

  • Any existing guideline you would want us to follow?

  • Is the existing colour palette flexible to change?

  • What is the screen resolution we would be working on?

  • Where do you see the company in the future?

  • Any other dependencies to be considered during strategy planning?

User Interview Questionaire

  • What’s your name and age?

  • What do you do for a living?

  • How much time do you spend on the internet and why?

  • Do you often travel and for what purpose? How?

  • How do you book your trips? If online then what sites?

  • What makes you use these sites over others?

  • What's the first thing you look for in a booking application?

  • What feedback do you have for these sites to upgrade performance and satisfaction?

  • If there is a new site will you try it?

User Persona

   Target Users​​

  • Budget Travellers

  • Workaholic Travellers

  • Family Man Traveller

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   Pain Points

  • Discomforted by taxes and tariffs added during checkout.

  • Will compromise on a little comfort to cut the cost.

  • Inclined towards quicker processes.

  • Efficiency is the key to all their tasks.

  • Luxuries can be afforded to ensure maximum comfort.

  • Will do anything that brings the family together.

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   Goals

  • To have fun weekends to spice their life.

  • To not go broke before the next paycheck.

  • To do anything in their power to do well in their jobs.

  • To start saving by the end of the month.

  • To strive for a healthy work-life balance.

  • To make sure the family has the most comforting experience.

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Best Practices Of Travels Application

Localisation And Personalisation​​

Language and Currency have to be understood. Another way to use geolocation is to propose customers the best travel options based on where they are at the moment.

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Intuitive Search And Simple Navigation

​The search and discovery process across your site should be intuitive, frictionless, and agile. Here, the most important things to consider are the handy calendar, elaborate filters and hints.

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Easy Check-out

​Make sure that the information is ordered logically, all the instructions are clear and the progress is obvious. Try to avoid anything that distracts or causes tension.

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Mobile Friendliness

Users prefer to use mobile more and more within the whole travel experience: from browsing and booking to searching for necessary information whilst on holiday. We propose to consider two options: the mobile version of a site and the mobile application.

Task Analysis

BOOK A CAB

BOOK A HOTEL

BOOK A FLIGHT

BOOK A HOLIDAY PACKAGE

BOOK A BUS

Information Architecture

Wireframing & Prototyping

High Fidelity Screens